About Us

Optimum Independent Financial Advisers is an independently owned firm, established in 1995, specialising in both personal and corporate financial advice. We are vehemently committed to our independent status in order to ensure we can advise our clients without bias, prejudice, influence or pressure from any product provider or external source. We do not receive commission from any provider for any investment based product and work for our clients on a totally transparent fee basis. No fee will ever become due without prior agreement from the client and all fees will be explained with clarity as to what the client should expect for the fee that they would be paying.

Treating customers fairly is at the heart of our business and considered in every business decision we make. Our advisers are employed by the firm and do not work on commission. The core ethic of the firm is shared by all members of the team and that ethic is to treat clients in a manner that we would expect to be treated ourselves.

Optimum Team

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Gary Naylor
Partner & Independent Financial Adviser
Gary founded Optimum Independent Financial Advisers in 1995 and has developed Optimum as a client focused adviser firm. Although Gary continues to deal directly with and advise clients he is also responsible for Optimum's operations and regulatory obligations.
[email protected]
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John Arrowsmith
Partner & Chartered Financial Planner
John joined Optimum as an adviser in 2005 and has played an integral role in Optimum's strategy and development ever since before becoming a full partner in 2014. John is a highly experienced adviser and has qualified as a Chartered Financial Planner.
[email protected]
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Tosh Naylor
Partner & Technical Analyst
Tosh joined Optimum in 2015 and became a partner in 2016. Tosh attained a Diploma in Financial Planning in 2012, being judged by the CII as the best candidate of the year, and has now also completed his Chartered exams. Tosh has a wealth of technical knowledge.
[email protected]
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Rick Patmore
Independent Financial Adviser
Rick joined the Optimum adviser team in April 2016. Rick is qualified to an advanced level and he brings a wealth of experience from 30 years in the industry. Rick enjoys dealing with all aspects of financial planning for both corporate and personal clients.
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Mark Alefounder
Mortgage & Protection Adviser
Mark joined the Optimum adviser team in January 2017. Mark has over 25 years’ experience advising on all types of Mortgages as well as a having an underwriting & banking background. Mark enjoys all aspects of property lending in order to safeguard his clients future.
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Sophie Barrett
Administration Manager
Sophie joined Optimum in 2004, achieving a certificate in Financial Services, Regulations and Ethics in 2007. Now Sophie is our Administration Manager with responsibility for client wealth account management and running an efficient administration team.
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Andrew Huckson
Paraplanner & Technical Analyst
Andrew joined Optimum in January 2017 as part of our technical team. Andrew has a wealth of technical knowledge and provides invaluable support to our advisers.
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Lynzey Fowles
Senior Client Account Executive
Lynzey joined the Optimum administration team in 2005, achieving a certificate in Financial Services, Regulations and Ethics in 2007. Lynzey is now a Senior Client Account Executive with responsibility for client wealth account management.
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Karen Rymer
Senior Client Account Executive
Karen joined the Optimum administration team in 2013, initially part-time and then to cover maternity leave. Now a full-time member of the team as a Senior Client Account Executive. Karen has responsibility for client wealth account management.
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Danni Heard
Mortgage & Protection Client Account Executive
Danni joined Optimum in 2014 as our Office Administrator and has since progressed to Mortgage & Protection Client Account Executive. Danni is responsible for Mortgage & Protection applications and also manages Optimum's social media and website.
[email protected].uk
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Ellie Westley
Receptionist & Administration Assistant
Ellie joined the Optimum team in May 2017 and is our client's first point of contact here in the office. Ellie is responsible for managing our diary system, client annual reviews and offers administrative support to our Client Account Executives.
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Alan Goggin
Client Liaison & Firm Ambassador
After more than 47 years in the industry, Alan has now retired as an adviser and acts as an introducer, firm ambassador and client liaison to Optimum on behalf of his many long standing former clients.
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